New business card front
New business card back
APIC (Association of Professional Investment Consultants) consists of a distinguished collective of professionals who, despite their varied practices, share a personal and professional dedication to ongoing education and growth.
APIC’s previous branding had a traditional feel, making it imperative to modernize their logo and image. A contemporary update was crucial to appeal to the emerging generation of investment consultants.
In updating APIC’s visual identity, I chose to evolve from their longstanding column icon, infusing it with a modern twist. Recognizing the importance of continuity, I maintained elements of the original while steering it towards contemporary design aesthetics. Additionally, I introduced a fresh color palette, grounded in varying shades of blue, complemented by carefully selected accent colors. This revamp not only modernizes their brand but also pays homage to their enduring legacy.
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