Case Study
Business Branding
APIC Corporate
Overview
APIC, Association of Professional Investment Consultants, is a group of highly qualified professionals, with diverse practices, personally and professionally committed to a process of continuous learning and professional growth.
Pain Point
APIC’s branding felt anchored in tradition, with a logo that resonated more with yesteryears. To appeal to the next generation of investment consultants, a brand modernization was imperative.
The Solution
Facing a dated logo and branding, APIC recognized the need for modernization. This transformation was essential to appeal to the emerging generation of investment consultants and bring a fresh vitality to their group’s image. Leveraging the “column” motif from their previous design, I crafted a contemporary interpretation for APIC. This modern rendition positioned them at the forefront of the investment community, ensuring relevance and resonance.
Design Deliverables
Logo | Brochure | Catalog | Posters | Banners | Post Card | Metallic Pin | Podcast Logos
