APIC Conference 2017

Case Study

Event Branding

APIC
Conference 2017

Overview

The annual APIC (Association of Professional Investment Consultants) conference rotates locations across the U.S. Membership is available to FAs utilizing any Consulting Group platform at Morgan Stanley.

Pain Point

For the 2023 APIC conference in Dallas, TX, there was a clear mission: to brand the event around the theme “Capitalizing on Change”. The aim was not only to engage longstanding members but also to draw in new participants with a fresh, modern approach that resonates with the evolving landscape of investment consultancy. The vibe? Modern and contemporary, yet welcoming.

The Solution

In response to APIC’s conference vision, I embraced a forward-thinking design strategy. Inspired by the themes of Capitalizing on Change, I illustrated a contemporary take on changes see through glass of different thicknesses and color, highlighting the continuous steps towards change. The core concept aimed to depict the evolving mindset and progression inherent in change.

Design Deliverables