Sugar and Lemon Day Spa
Sugar & Lemon Day Spa, situated in Salt Lake City, Utah, specializes in sugaring hair removal and spa treatments. The task at hand involved creating a brand identity from scratch.
The challenge lay in establishing a brand that could effectively convey the tranquil spa experience while incorporating the theme of lemons, which was crucial for the client’s vision. Additionally, the unconventional use of yellow as the primary color for a spa required careful consideration.
To address this, I crafted an iconic logo featuring the combination of honey and lemons, resonating well with the client’s vision. The bold use of yellow, while atypical for a spa, harmoniously encapsulated the essence of Sugar & Lemon, resulting in a unique and appealing brand identity.
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